james gabrielProduct designer & engineer

Product engineer & designer · Based in Manila

I design and build digital products that people actually use.

I help teams and businesses turn complex ideas into intuitive, production-ready experiences, from early product thinking and interface design to full-stack development.

7+ years

Designing and building digital products

20+

Products and experiences shipped

End to end

From product thinking to production code

Selected work & case studies

Projects I’ve helped shape and ship.

A selection of product design, frontend, and full-stack work focused on making complex experiences clearer, faster, and easier to use.

View all projects
A1 Pest Control Redesign Cover Photo

A1 Pest Control

An independent UX/UI concept redesign that transforms A1 Pest Control’s content-heavy website into a clearer, more trustworthy service experience.

Home Services
Ledger app dashboard screenshot

Ledger

A personal finance web app for expenses, budgets, goals, and cash flow, all in one place.

FinTech

What I bring to the table

One perspective across product, design, and engineering.

I work across disciplines without treating them as separate handoffs. I can help define the right experience, turn it into a thoughtful interface, and build it into a reliable product.

Product thinking

I translate business requirements and user needs into clear flows, priorities, and product decisions.

UX and interface design

I create intuitive, responsive interfaces supported by reusable components and scalable design systems.

Product engineering

I build production-ready applications across the frontend and backend using modern, maintainable technologies.

Let’s work together

Have a role, product, or idea in mind?

Whether you’re building a product team or looking for someone to help bring an idea to life, I’d love to hear what you’re working on.

Let’s talk

What I do

From early ideas to better digital products.

I work across disciplines without treating them as separate handoffs. I can help define the right experience, turn it into a thoughtful interface, and build it into a reliable product.

Product Strategy & UX Design

Clear product direction, intuitive user flows, and thoughtful interfaces grounded in real user and business needs.

Web Design & Development

Responsive, high-performing websites designed to build trust, communicate value, and convert.

Web Application Development

Reliable SaaS products, platforms, dashboards, and internal tools built to support real workflows and scale.

Product Audits & Improvements

Focused reviews that uncover usability, accessibility, and performance issues, followed by practical fixes that make the product better.

A little about me

Designer’s eye. Engineer’s mindset.

James Gabriel Abaja

I’m James, a product engineer and designer based in Manila. I’ve spent the past seven years designing and building digital products across healthcare, SaaS, retail, and e-commerce.

I’m most comfortable working where product decisions, user experience, and engineering meet, especially on complex products that need to feel simple.

  • Sr. Full Stack DeveloperGlobal eyewear retailer 🇦🇺2025 - Now
  • Full Stack DeveloperB2B sales enablement platform 🇬🇧2023 - 2025
  • IT Manager / DeveloperHealthcare technology provider 🇵🇭2019 - 2023

Frequently asked questions

Your questions? Answered.

Everything you need to know about my experience, process, availability, and ways of working.

Ready?

Let’s build something people actually use.

Whether it’s a bug to squash or a product to scale, I’m ready to help. No matter your timezone, I’m just a message away.

James Abaja